The media and government have had to
deal with online illegal activity ever since the Internet was created. Due to
the fact that this issue is not going away any time soon, we must think about
what we can do to reduce, if not completely eliminate, this activity. I propose
three ideas to help with this issue. The first is to reduce the cost of
whichever type of media is being downloaded. Many people think songs, albums,
movies, etc. cost too much money. If the price of these items were reduced,
more people might be willing to purchase them instead of illegally downloading
them for free.
My second suggestion is to charge
users a monthly fee to have access to these websites that provide illegal
downloads. Some sort of agreement would have to be made between the
organization that sells the music, movies, etc. and the website that usually
provides illegal downloadable material, though, so that the original provider
of the media would receive an agreeable amount of money. This way, people would
still be able to use the once illegal downloading websites they have always
used, but be able to do so now in a legal manner.
My
third and final solution is to create an incentive program to encourage online
consumers to purchase the material from its original source. This could be
implemented by celebrating users who do purchase materials legally by providing
them with the opportunity to win a reward or gift. Users who legally download
or purchase material would be entered into a drawing to receive anything from a
new Ipod to a gift card to a paid vacation in an exotic destination. Online
users would be able to choose which drawing they would be most interested in. I
think this would motivate people to buy materials legally if they knew there
was a chance they could win an impressive prize.
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